Making the jump into the expanding industry of eCommerce is no easy task. As the online and digital business industry grows and digital marketing strategies increase in reach and sophistication, you’ll quickly discover what possibilities exist for you and your company.
With this increase in popularity, viability, and marketing comes fierce competition. As it becomes easier for companies to utilize the Internet to develop customer relationships and make sales, it will become increasingly necessary for you and your company to adapt and to stand out from the competition. If you are just starting out in the world of eCommerce, you might consider working with a Shopify + Partner, a person, or agency, who can help you develop an online brand and grow your digital successes. Read on for helpful information about working with a Shopify+ partner.
What Exactly is a Shopify+ Partner?
Shopify offers its customers partner support in three distinct areas: technology, agency, and solutions. These partner groups were implemented by Shopify to help their clients enter the eCommerce industry with ease. Technology partners focus primarily on software development and implementations (i.e. automation services). Agency partners are outside, third party companies that partner with Shopify to provide clients with complete online business and store design. This includes everything from digital marketing to visual design and display. And lastly, solutions partners focus primarily on user experience. This includes tablet and mobile viability and customer experience.
Now that you have a sense of what each of these partner groups do, we can explore each category in more depth. Let’s begin with technology partners. Technology partners work best with companies that have already developed a strong sales history, but may be lacking the resources or employee skill to increase and improve technological uses across the board.
Technology partners are also suited for small businesses. Small businesses often struggle to produce returns on their initial capital investments and cannot afford to hire an in-house technology team. In this case, working with technology partners can help increase sales, productivity, and general business efficiency.
Next, on to solutions partners. Solutions partners are best suited for companies with established sales and technology histories, who may simply need help with an appearance redesign, or improve the accessibility and interconnectivity of an online business. Solutions partners can make sure your site looks great, reflects your company’s mission, and is easy for customers to navigate. Solutions partners also often help to develop and design company apps, which are known to add increasing value to the digital marketplace.
Lastly, agency partners offer the most comprehensive services of any of the Shopify+ partners and are best suited for small businesses or startups that have the initial capital but may not have the skills or employees necessary to do the bulk of technical work required by an online store. With agency partners, you and your company can determine involvement, and choose to be anything from ‘hands-on’ to completely ‘hands-off’ in the process of building your company’s online presence. As a more ‘hands-on’ participant, you’ll have the opportunity to work closely with your agency partners and can ensure that your vision is clearly and carefully represented in all the digital elements of your business. If you prefer to be more ‘hands-off,’ you can trust your agency partners to represent your needs, and develop your online business with the care and potential it deserves. If you are not sure where to start and need help building your online store from the ground up, consider working with agency partners, who can carefully tend to all of your digital needs.
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