The site Youtube changed all that a few years ago with entirely user created content. With video technologies scalable to consumer budgets, it became possible to buy a high quality camera for a few hundred dollars instead of a few thousand. From there, the user was limited only by his or her creativity. Now that the genie is out of the bottle on video technologies and its scalability, how do you use it for the success of your business? How do you attract traffic with each new piece that you upload to the web site when there are millions and millions of other videos out there? You do the following:
1) Keep in mind what you are going to say.
Videos that do not need a clear focus are not going to track well enough in the site search rankings to gather eyeballs. If you need in mind what you are going to say ahead of time, complete with scripting and blocking, unless you're the rare personality, who is a natural when it comes to improve and well equipped at editing, then you are going to need trouble. By building a roadmap for success ahead of time, you will be able to create the type of content that people want to see without coming across as shoddy and unprofessional.
2) Don’t make it available till it's ready.
With great power, it has been said, comes great responsibility. And you need a responsibility to your probable fans to create an interesting product that is unique from everything else but familiar enough to attract their interests. With video technologies, there really is no excuse to fire off a piece of content to the masses until it is ready. Most cameras and computers can interface with one other well enough for proper editing. And it is in the "editing room" that truly successful video content is born.
3) Listen to feedback.
Not all the feedback that you are going to catch on the Youtube web site will be helpful. A little people leave comments just to try and start a fight with you or the legitimate commenters on your thread. Do your best to head these individuals off at the pass. Fostering a sense of community that encourages constructive praise and criticism is the only way that you will catch better at what you do. Once you realize who your true audience is, what they want, and how to reach them, the results will be easier to duplicate again and again. And once you need a few hundred viewers, who like what you need to say, it's usual for your investment to sustain itself.
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